Comeback of live events in Filinvest City echoes the strong rebound of business in the Metro South
After more than two years hiatus on big events because of the pandemic, Filinvest City, the preferred premier events destination in the Metro South, is coming back in a remarkable way as it opens its Events Grounds with some of the biggest musical concerts of the year.
This is specifically monumental not only in the events industry but in central business districts like Filinvest City as these public spaces for activities within the city are enabling growth economically while strengthening connections between people across all segments, from foreign to local.
Just recently, Filinvest City once again staged Wanderland Music and Arts Festival, one of the country’s biggest music festivals, hosted by Karpos Multimedia which attracted people from different parts of the country as well as the neighboring countries. Since 2017, Filinvest City Events Grounds has been home to the music festival, which has seen performances from renowned local and international artists. This year, Wanderland: The Comeback continued the tradition as the two-day festival invited legendary acts including Dashboard Confessional, Phoenix, Carly Rae Jepsen, No Rome, Rico Blanco, and many more, to perform.
The celebration continued on as Karpos Multimedia also hosted the concert of acclaimed English rock band Arctic Monkeys at the Filinvest City Events Ground following the back-to-back concert of Wanderland.
Meanwhile during the peak of the pandemic, the Filinvest Tent, another famous event venue in the city, was converted into a mega quarantine facility to support medical frontliners and those affected by COVID-19. Late last year, the venue opened its doors again to welcome both private and public events.
Aside from musical concerts, Filinvest City is also the preferred destination for big sporting events and fun runs, thanks to its wide roads and sidewalks and well-connected pedestrian. Before the pandemic, some of the marathons held in Filinvest City included Avon Run for Breast Cancer Awareness, Manila City Run, The Bull Runner Marathon, and even the Obstacle Race for the 2019 South East Asian (SEA) Games.
As soon as outdoor activities were encouraged and open-air venues were permitted in 2022, more marathons and cycling events took place within the city. There was the 7-Eleven Run last September 2022. Because of its popularity, the marathon event was also staged last February 4 to 5 -- around 13,000 runners participated in the run, which consisted of 42km and 1km categories. Special race routes were even made available for senior citizens and kids.
Strengthening its position as the preferred events destination, Filinvest City also completed a new events venue at the heart of the city—Central Park’s Great Lawn and Botanical Garden, which was opened to the public in 2022 where different community activities were held, from wellness to recreation. In December 2022, the Central Park was the venue to free weekly concerts featuring OPM artists to celebrate the holiday season.
At the park, people can also enjoy food at the local bazaar called Eats by the Park, enjoy spacious areas for sports, jogging, biking, and recreation. Bike and e-scooter rentals and creative installations are available to promote art, wellness, and active lifestyle for the community’s shared use.
“We intentionally built Filinvest City with generous public spaces because we have a deep understanding and high regard not just on business success and environmental advantage, but also on placemaking,” said Don Ubaldo, First Vice President for Townships of Filinvest Alabang, Inc.
He also added, “The open spaces found within key areas in Filinvest City can be easily accessed and serve as a venue to cater to all kinds of events, from musical concerts and festivals, sports and marathons to public and private functions.”
Proving that they are more than capable to stage such monumental events, Filinvest City is well-equipped with the essential amenities for organizers and participants. Here, there are numerous hotels that can serve as staycation venues for attendees. The events centers are also close to establishments that offer safe parking spaces, dining options, and recreation areas fit for all ages. These amenities opened bigger opportunities for business growth in the Metro as more establishments choose to locate in Filinvest City, retail shops such as: Wild Flour Cafe + Bakery, Mess We Made Manila, Foot Locker Manila, along with many others will soon open in Alabang.
With more events expected to happen this 2023, Filinvest City is more than ready to welcome people of all ages.